If your business gets customers by offering free trials that convert to paid subscriptions, you’ll also need to clearly disclose the trial’s terms, including when the trial ends and what charges will occur. And, of course, canceling after a free trial must be as simple as signing up for the trial.
All of this means, of course, that your company will have to update its terms and conditions. You’re going to have to pay your lawyers (as well as your programmers) to address these new rules.
On the plus side, while none of this will be cheap, the FTC argues that customers will be happier and more likely resubscribe. And new transparent practices could even lead to stronger customer relationships.
