“We are also seeing creative, editing, design, and content creation use cases,” Sanmartin said. “AI now enables you to generate images, videos, and music just from text prompts — making anyone a composer or designer. A product marketer can now create copy and fully realized assets for a campaign in hours instead of weeks without waiting on creative agencies. Professional video and design professionals also benefit from tools that automate complex processes like background removal or generative expansion with just a single click.”
Also emerging is the ability for AI-enhanced devices to perform language translation in real-time meetings, with live captioning and voice-to-text and voice command, which can help break down barriers between global teams, he said. And AI tools like Virtual Sapiens can provide real-time coaching during meetings to help users come across more professional and communicate more clearly.
A key advantage of running AI on the device instead of using a cloud service is the automatic increase in security. “AI also automates your control over the PC itself,” Sanmartin said. “You can ask AI to check security settings, configure cameras and microphones for calls, as well as adjust your user interface based on your preferences or adapt automatically based on usage patterns. To improve your security and threat protection, AI can monitor your data and behaviors for unusual patterns and stop threats in real time.”
